Imagine you're at your dream concert. What would happen if the band came on stage and spent the first 20 minutes telling you what they did to prepare for the concert instead of simply rocking your eardrums with an original mix of your favorite song? I will tell you.
The first minute would be endearing. This is your favorite band, they've built years of street cred in your book. By minute five you'd be checking Twitter to see if anyone was bad mouthing said band. And, you'd contemplate chiming in if anyone was. #Playalready.
By minute 10 you'd leave your seat to visit the bathroom and spend a little extra time behind closed doors willing the band to start playing. In the end, if you got back to your seat at minute 19 and the lead singer you've been gaga over since you were single was still going on about the tools used for the stage set up - they would no longer be your favorite band. You would be sad.
This Happens to Websites All the Time!
Individuals and companies make the mistake of posting too much content on their website about how they do things. Overly technical jargon plus complicated descriptions can quickly lose the interest of potential customers.
Like a concert, websites should be palpable. People enjoy being online, but they don't like to read much when they're there. Websites should have clean content containing key words people are looking for. Product descriptions and services should be short and concise. If you can't describe something in a few sentences, you need to rethink your objective.
A great website will have the same effect as a perfectly timed encore; leaving the audience satisfied AND looking forward to the next tour date.
Keep Bringing the Crowds Like U2
Somewhere in the cosmos, beyond the Horsehead nebula, is the secret to ultimate SEO. There are algorithms to try to find it, and teams of computer geeks tracking it down in their Star Trek inspired space mobiles like storm chasers in pursuit of a twister.
You can pay big bucks in hopes of being listed one or two inches higher than your arch nemesis on various search engines. But, if everyone is paying the big bucks, how can you legitimately believe you are optimizing yourself over the next guy? Not everyone can win the lottery.
In the age of all things digital, at the click of a mouse, in the blink of an eye reality, the only real way you can honestly maximize your SEO is by doing this: Delivering straight up, creative content, consistently, to your audience.
If your website sits unchanged for days, weeks, months on end, there is no reason for your audience to engage with you. If your audience still remembers your name, the only reason they might seek you out is to look up your phone number IF they haven't been persuaded by a more exciting and engaging brand to flat out dump you.
Old content is oblivious to leads and discouraging to your audience. Fresh website content, social media posts, webinars, webcasts, blogs, case studies, white papers, research, eNewsletters, eBooks, and microsites continually engage your audience by not only promoting your brand, but providing a virtual personal relationship, and a better understanding of you and why your audience needs you.
Other wicked smaht people did a study on this with a bunch of numbers: