Somewhere in the cosmos, beyond the Horsehead nebula, is the secret to ultimate SEO. There are algorithms to try to find it, and teams of computer geeks tracking it down in their Star Trek inspired space mobiles like storm chasers in pursuit of a twister.
You can pay big bucks in hopes of being listed one or two inches higher than your arch nemesis on various search engines. But, if everyone is paying the big bucks, how can you legitimately believe you are optimizing yourself over the next guy? Not everyone can win the lottery.
In the age of all things digital, at the click of a mouse, in the blink of an eye reality, the only real way you can honestly maximize your SEO is by doing this: Delivering straight up, creative content, consistently, to your audience.
If your website sits unchanged for days, weeks, months on end, there is no reason for your audience to engage with you. If your audience still remembers your name, the only reason they might seek you out is to look up your phone number IF they haven't been persuaded by a more exciting and engaging brand to flat out dump you.
Old content is oblivious to leads and discouraging to your audience. Fresh website content, social media posts, webinars, webcasts, blogs, case studies, white papers, research, eNewsletters, eBooks, and microsites continually engage your audience by not only promoting your brand, but providing a virtual personal relationship, and a better understanding of you and why your audience needs you.
Other wicked smaht people did a study on this with a bunch of numbers: