A commitment to online marketing creates meaningful connections that can be your greatest return on investment. Online Marketing includes your website copy, social media outreach, and email marketing. These are excellent techniques for B2B marketing campaigns as well as B2C because you and your product can reach your customer as quickly as your internet speed.
Your website is a full time sales person working 24 hours a day 7 days a week. Mr. Website never takes a day off or calls in sick. He is your star employee, your greatest assistant, and biggest lead generator through his magic search engine optimization powers. He is always talking to your public - What is your website saying?
Website content should be engaging, reader friendly, and without the stuffy text that put you to sleep in college. People enjoy being online, so make sure your website fulfills that enjoyment with original content next to your dancing cat videos. (kidding) Online attention spans are short. Employ a website people will come back to visit time and time again. Employ a professional writer!
Websites that engage contain:
Social Media Management
Almost as many people use Facebook as live in the entire country of China.That's a headline from the October 29, 2014 edition of The Washington Post. Social Media can be even more of a time suck than an under eight kid-pitch baseball game if you're not socializing with an agenda, but if you're not socializing at all you're missing billions of opportunities to communicate with your public. Merely being one of the more than 1.35 billion people on Facebook, Twitter, or LinkedIn isn't enough. You need to post content that people will read, regularly, or you might as well stay at the baseball game.
Erica Brown Creative Content can assist with your Social media presence by providing original copy, posting ideas, and social media managing tips to measure the reach your Facebook, Tumbler, LinkedIn and Twitter time is earning you in profits and public engagement.
Ever thought to yourself: Why do I get so many emails from ________ (insert store you can't stand) I never shop there.
Email might be the greatest invention since paper met pen, but there is nothing worse than waking up to an inbox with 100 new messages of crap you don't care about. People use email to exchange information, so send emails with content people want to read, not just promotions about your business or products. Once you get pigeonholed holed as that store no one can stand; suggesting the year's best sale can occur every other day - you're doomed. Don't get put on the automatic AM delete list.
Professional writing helps! Newsletters are one of the best ways to stay in touch with your customers and public, but they need to be sharp and original. By creating newsletters on an established email marketing platform such as MailChimp, Erica can generate eye catching headlines that will get opened. Once opened, she will create content so rich and engaging your audience will send you feed back AND look forward to your next email. Instead of deleting you, with a groan.